Like the other products of the company, this landing page is inscribed in the general style of Yandex. The main emphasis is on presenting information so that the customer can understand what the advantage is and that it is much easier than it seems. And 3D icons are intertwined with modern trends.
Designing a landing page for the company’s new product and its adaptations: for tablet and phone. Content and page content were defined in the terms of reference.
Before the work started, other products of the company were analyzed and the new service was evaluated. After studying the presentations of other pages, the style of the entire lending site and the layout of blocks and sections of the lending site was formed, which does not break out of the general corporate style of the site and other services of the company. And adaptive versions for tablet and phone were designed. The content that was to be included in the landing page was predetermined by the customer.
| Background
#ffffff |
◯ |
|
R: 255 |
| Primary
#ffd21e |
◯ |
|
R: 255 |
| Secondary
#3287ff |
◯ |
|
R: 50 |
| Text
#181818 |
◯ |
|
R: 24 |
Typefase
Yandex Sans Display
Usage
Headlines and subheadlines
A modern neutral font, different from the main competitors and quite accurately conveying the image of Yandex and the “voice” of the brand.
Typefase
Yandex Sans Text
Usage
Text
The font manages to be quite recognizable and distinctive, remaining neutral at the same time and not adding additional meaning to the text without distorting the source material.
If you would like to contact me to discuss the design of your project or for any other reason